Feed your channels a steady stream of awesome with Premiere Rush CC, the all-new app for creating and sharing online videos. It’s easy to use, works across all your devices, and it’ll transform the way you create content. All you need. All in one app. Go from shoot to showtime in record time. Built-in camera functionality helps you take pro-quality video on your mobile devices. Editing is easy, with simple tools for color, audio, motion graphics, and more. Share right from the app to favorite social channels like YouTube, Facebook, and lnstagram. Make a bigger splash on social. Wow your followers with professionally designed Motion Graphics templates right in the app, or find hundreds more on Adobe Stock. Change the color, size, font, and more to match your personal brand. And take your videos from amateur to amazing. Create your show on the road. Premiere Rush works across all your devices. Capture footage on your phone, and then edit and share it to social channels on your phone, tablet, or desktop. Everything is synced to the cloud, so your latest edit is always at your fingertips, anywhere you are.
Everyone wants to be a social media star these days, and Adobe wants to help with a new video-editing app. Adobe Rush is a streamlined version of Adobe’s Premiere video editing program intended to address those users’ need for content velocity—frequent social posts to multiple outlets including Facebook, Instagram, Twitter, and of course YouTube. Rush reminds me a lot of the simplified version of Lightroom, Lightroom CC. Like Lightroom CC, Rush syncs your video projects to the cloud and offers mobile clients with all the same tools in a smaller interface.
Rush will certainly appeal to nonprofessional video editors who don’t want to tinker with Premiere Pro’s multitude of panels and controls. However, it’s slow to render video, and it lacks a lot of capabilities found in other software, such as green screen, multicam, motion tracking, freeze-frame, and more. Users may hesitate to pay a monthly fee for the privilege, when they could just use a free app like Apple iMovie, which has a lot of the same capabilities; though it is, of course, limited to Apple’s ecosystem.
The Rush interface, as mentioned, looks a lot like that of Lightroom CC (not to be confused with Lightroom Classic). It’s very easy on the eyes. Side panels hide themselves when you’re not using them. Your source panel is on the left, and effects and adjustments are on the right. Of course, there are differences, since we’re working with video. A nice touch is that when you hover the mouse pointer over a control a bit, an illustrated tooltip pops up telling you how to use the feature.
The Home screen is as simple as it gets, with large thumbnails for your projects and a big Create a New Project button, along with Help links. Though you almost don’t need them to use the product, there are standard menu options across the top: File, Edit, Clip, Sequence, View, and Help. One option in Preferences (under the Edit menu) is useful: You can tell the program to prerender your video for smoother playback.
A simplified timeline runs across the bottom, and editing buttons like scissors for splitting a clip, the garbage can icon for deleting, and track visibility controls are on the lower left side. Beneath the video preview are the standard Play/Pause, step by frame, or go to next edit point controls. You also see the time codes and frame numbers below the video preview. There’s also a full-screen view button, and if you click on the video preview, handles appear for cropping and resizing—especially handy if you forget and shoot with your iPhone in portrait mode. The Transform button along the right adds even more options, like rotation, opacity, and edge feather.
The tracks remind me of those in iMovie and Final Cut Pro X; they’re free floating, rather than regimented into fixed tracks. You can drag multiple tracks above the top one. Though it’s not called out as a feature in particular, combining this capability with the transform tools lets you do PiP effects with resizing and overlay effects with opacity. But you don’t get an assortment of PiP presets like you do in PowerDirector.